Equity flows toward contribution. Labor first. Capital last. That inversion is the whole idea.
Read the thesisGig workers build platforms. They don't own them. They create all the value, absorb all the risk, and get none of the upside when the company exits.
Lawn care is a $130B industry run on apps that treat workers as interchangeable. LawnLove has a 2.6 rating. GreenPal vendors cancel when better jobs come up. LawnStarter charges customers 3 days after service and wonders why there are billing disputes.
We're building the alternative: a worker-owned lawn care platform where every job completed earns equity, and the people who build the company own a piece of it.
Every job completed auto-allocates shares from a reserved 5% worker equity pool. No opt-in required. No paperwork. Just show up and work.
The platform rake is 15%. A portion of that rake feeds the equity pool. On a $100 job, $3 worth of equity accrues to that worker.
Pool is finite. First 1,000 workers get disproportionate share versus worker #50,000. Early risk, early reward.
Not cliff-based. Gig workers aren't employees. Each job vests a micro-allocation immediately. Culturally correct.
Customers can tip in shares. Comes from separate pool. Worker gets labor equity AND share tips.
At job completion, customer chooses: cash tip, share tip, or both. Minimum $1–$5. Moment of delight. Human connection.
After first completed job only. Invitation in the app. $25–$100 minimum. Simple, clean, one tap. Regulated under Reg CF.
Refer a new customer or worker. Earn equity instead of — or alongside — cash. Growth contribution = ownership.
"The lawn care company where workers own the company just opened investing to everyone."
That's a story that gets written. Launch fuel and press moment simultaneously.
Community capital before institutional capital. That's the order.
| Stakeholder | Pool |
|---|---|
| Founders | ~60% |
| Workers | 5% |
| Customers / Community | 5% |
| Institutional / Angels | 20% |
| Employee / Advisor | 10% |
Worker and customer pools are carved out before institutional money comes in. Non-negotiable. That's what makes the story true.
By the time we talk to VCs, we have:
Impact funds, future of work funds, gig economy specialists. Not generalist VCs who push to simplify.
Equity flows toward contribution. Labor contributes. Referrals contribute. Early belief contributes. Capital contributes last and gets the least cultural credit — even if it gets financial return.